Pacesetter Event Invitation
IKON created the branded look for this fundraising event. Our client's overall goal was to spark interest, raise awareness and appeal for contributions.
As an event name, The Pacesetter Event was simple and concise and already was one of the charity's significant yearly major fundraising events. It usually featured an engaging and relevant celebrity speaker.
Do we have to have a brand new event invitation every year? No!
IKON's objective from the design perspective was to create a design look and feel, that could be repeatedly used each year, with changes to the text and photos of speakers as well as some creative playfulness, like a third panel, or a die-cut panel, or gold foil, or a different stock or finish, But essentially a consistent look that could conservatively evolve when required. The look would be expressed elsewhere as well, through graphics and messaging on every bit of branding and correspondence before, during and after the event.
The result is a strong visual identity that delivers the message while remaining true to the parent brand and utilizes the event brand identity to make something truly inspiring.